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Whitepaper Introduction

Decentralized Web Interaction Layer for AI Agent


Executive Summary: The Web Paradigm Is Shifting

Section titled “Executive Summary: The Web Paradigm Is Shifting”

The internet is entering its third fundamental revolution.

First Revolution (1990-2010): Humans read the web. Browsers displayed HTML documents, users clicked hyperlinks, and information was consumed. The winners of this era were Google, Amazon, and Facebook.

Second Revolution (2010-2025): Programs communicated with the web through APIs. RESTful APIs, GraphQL, and SDKs enabled applications to exchange data. This era produced the SaaS economy and platform businesses.

Third Revolution (2025-): AI agents act on the web. Beyond reading data or calling APIs, agents navigate websites like humans, make decisions, and perform real actions. This will create an autonomous economy measured in trillions of dollars.

But this revolution faces a fundamental barrier.


The Core Problem: AI’s Last-Mile Barrier

Section titled “The Core Problem: AI’s Last-Mile Barrier”

Current AI technology has reached remarkable capabilities. GPT-4 passes legal examinations, Claude writes complex code, and Gemini analyzes hundreds of pages instantaneously. The AI agent market reached $5.4 billion in 2024, with projections indicating growth to $52.6 billion by 2030.

Yet all this intelligence remains constrained by a fundamental limitation: disconnection from the web.

Scenario 1: E-commerce Automation

Consider building an AI agent with LangChain that executes “Find and purchase the cheapest AirPods on Amazon.” In practice, this agent will:

  1. Encounter Cloudflare bot detection blocking Amazon access
  2. Struggle to convert HTML product listings into structured data (LLMs generate inconsistent JSON schemas)
  3. Fail to perform complex interactions like login, cart addition, and payment processing
  4. Cannot cryptographically prove the actual purchase price was $199

Scenario 2: Financial Data Verification

Suppose a DeFi protocol wants to verify user bank balances for uncollateralized lending:

  1. AI agents cannot log into banking websites (2FA and CAPTCHA barriers)
  2. Retrieved balance data cannot be proven to originate from actual bank servers
  3. Screenshots can be manipulated, HTML sources can be forged

This is a trust problem. Without trust, high-value industries like finance, legal, and healthcare cannot utilize AI agents.

Scenario 3: Regulatory Monitoring

Imagine a law firm operating AI agents to track regulatory changes across 150 countries:

  1. Inconsistent government website structures prevent uniform parsing
  2. Website UI changes immediately break scrapers
  3. Centralized services like Browserbase can be censored in specific countries

This is a scalability and resilience problem.


Sela’s Solution: Three-Layer Architecture

Section titled “Sela’s Solution: Three-Layer Architecture”

Sela Network solves these problems through three innovative technical layers.

Layer 1: Distributed Browser Network - Solving Access

Section titled “Layer 1: Distributed Browser Network - Solving Access”

Problem: Centralized headless browser services are expensive (thousands of dollars monthly), create single points of failure, and remain vulnerable to bot detection.

Sela’s Innovation: A DePIN (Decentralized Physical Infrastructure Network) model leveraging real user browsers distributed globally as nodes.

Why this is revolutionary:

Authentic Browser Environments: Centralized services run Chromium on cloud servers with synthetic fingerprints. Modern bot detection systems identify these patterns. Sela nodes use actual Chrome, Firefox, and Safari browsers from real users, making bots indistinguishable from humans.

Geographic Distribution: Korean Coupang data is processed by Seoul nodes, US Amazon data by New York nodes. This minimizes latency and enables access to region-restricted content.

Censorship Resistance: Central servers can be blocked by governments or corporations. A distributed network of 100,000 nodes (target) cannot be blocked.

Infinite Scalability: Centralized services impose concurrency limits. Sela’s processing capacity increases linearly with node additions, implementing horizontal scaling principles perfectly.

Layer 2: Semantic Interpretation Engine - Solving Understanding

Section titled “Layer 2: Semantic Interpretation Engine - Solving Understanding”

Problem: The web consists of HTML and CSS, but AI requires JSON. LLM-based HTML-to-JSON conversion generates inconsistent schemas, exhibits schema compliance rates below 40%, and costs $0.03-0.15 per page.

Sela’s Innovation: A hybrid approach combining Vision Language Models with DOM parsing, capturing advantages of both methods.

Why this is breakthrough:

Hybrid Efficiency: 99% of cases are handled by fast DOM parsing (approximately 200ms, $0.0001), with VLM (2-4 seconds, $0.01-0.05) used only for complex UIs. This results in 70-80% cost reduction versus centralized solutions.

Consistent Schemas: Adherence to Schema.org and JSON-LD standards ensures identical URLs always return identical JSON structures. AI agent development becomes dramatically simpler.

Self-Healing: Advanced VLM technology enables visual UI element recognition. When Coupang changes button CSS classes, Sela still identifies “the large orange button in the lower right.” Internal testing demonstrates 98.5% automatic recovery success rate.

Layer 3: Zero-Knowledge Verification - Solving Trust

Section titled “Layer 3: Zero-Knowledge Verification - Solving Trust”

Problem: Web data is unverifiable. Screenshots can be manipulated, API responses are vulnerable to man-in-the-middle attacks, and no method exists to cryptographically prove data provenance.

Sela’s Innovation: World-first application of zkTLS (Zero-Knowledge TLS) protocol to web data verification.

Why this is a game-changer:

Cryptographic Proof: Multi-Party Computation during TLS handshake mathematically proves data originated from the actual server. Manipulation or forgery is impossible.

Selective Disclosure: Zero-Knowledge Proof technology conceals sensitive information while proving necessary facts. Examples: “This user’s bank balance exceeds $50,000” (exact amount private), “Age 21+” (exact birthdate private).

Legal Validity: Like blockchain-based anti-counterfeiting technologies, Sela’s proofs can serve as digital evidence in legal proceedings. Applications include financial audits, compliance reporting, and legal proceedings.

Privacy Preservation: zkTLS is the only method that proves data provenance while protecting privacy. Unlike centralized oracles, it protects data from prover, server, and verifier.


Market Opportunity: Trillion-Dollar Untapped Market

Section titled “Market Opportunity: Trillion-Dollar Untapped Market”

Market research forecasts indicate rapid sector expansion:

2025: $7.06B
2028: $25B (projected)
2032: $93.20B
CAGR: 44.6%

These are conservative estimates. Industry statistics show AI agent startups raised $3.8 billion in 2024 alone, nearly triple the 2023 figure.

More critically, adoption rate demonstrates that 85% of enterprises plan AI agent implementation by end of 2025. All require web interaction infrastructure.

AI agents accessing the web must utilize infrastructure like Sela. Industry analysis indicates web interaction capabilities represent 15-25% of total AI agent market value.

Conservative Estimation:

  • AI agent market 15-25% = web interaction infrastructure demand
  • 2030 Sela TAM: $7.5B - $13.2B
  • Annual growth rate: 40%+ sustained

This substantially exceeds the web scraping market ($754M in 2024 to $2.87B in 2034). Sela enables interaction, not merely scraping.

Sela is also part of the DePIN market. Current DePIN sector market capitalization reaches $30-50 billion, with projections to $3.5 trillion by 2028.

DePIN currently represents less than 0.1% of the $1 trillion global infrastructure market, demonstrating massive growth potential.

Sela’s Positioning: We occupy the unique intersection of AI agent and DePIN markets. Filecoin decentralized storage, Render decentralized computing, Helium decentralized wireless. Sela decentralizes web access.


1. Industry’s Only Cryptographic Verification System

Section titled “1. Industry’s Only Cryptographic Verification System”

Competitors: Browserbase, BrightData, Apify provide only session replays or logs. These cannot serve as legal evidence.

Sela: zkTLS based on TLSNotary protocol proves:

  • Data provenance (which server originated it)
  • Data integrity (unaltered)
  • Timestamp (when collected)
  • Transmission path (route traveled)

This justifies a 10-100x value premium. Verifiable data is mandatory in finance, legal, healthcare, and compliance industries.

Competitors: Existing tools were built for human developers. Puppeteer requires CSS selector authoring, Selenium demands complex wait logic management.

Sela: Designed from inception for AI agents:

  • Native integration with LangChain, AutoGPT
  • Consistent JSON-LD output (Schema.org standards)
  • Resolves LLM hallucination problems
  • Complex web interactions in three lines of code

3. Decentralization = Censorship Resistance + Infinite Scaling

Section titled “3. Decentralization = Censorship Resistance + Infinite Scaling”

Competitors: Centralized server models face risks:

  • Sudden service interruption from provider policy changes
  • Access restrictions from country-specific regulations
  • Complete business paralysis from server failures
  • Hard concurrency limits (Browserbase: 50-100)

Sela: DePIN model’s inherent advantages:

  • Performance improvement with node additions (network effects)
  • Individual node failures do not impact overall system
  • Uncensorable (distributed across 150+ countries)
  • No concurrency limits (P2P principles)

vs. Centralized Solutions (Browserbase, BrightData)

Section titled “vs. Centralized Solutions (Browserbase, BrightData)”
FactorBrowserbaseBrightDataSela Network
ArchitectureCentral CloudCentral Proxy NetworkDistributed P2P Nodes
Cost (1M requests)$4,000-6,000$15,000$1,200-2,000
Bot Bypass Rate~95% (Stealth Mode)~95%98.7% (Real Browsers)
Data VerificationSession ReplayNonezkTLS Proof
SPOFYesYesNone
Concurrency Limit50-100Plan-BasedUnlimited
AI IntegrationManual (Playwright/Puppeteer)ManualLangChain Native

Cost Simulation (1M monthly requests):

Browserbase:
- Browser time: 50,000 hours × $0.10 = $5,000
- Proxy: 2,500GB × $10/GB = $25,000 → negotiated $2,000
- Total: $7,000/month
Sela Network:
- Token usage fee: $1,500-2,000/month
- Savings: 70-75%

vs. Open Source Tools (Puppeteer, Selenium, Playwright)

Section titled “vs. Open Source Tools (Puppeteer, Selenium, Playwright)”

These tools are excellent, but infrastructure management complexity is problematic:

FactorDirect Build (Puppeteer/Selenium)Sela Network
Initial Setup2-3 days (server, proxy, monitoring)5 minutes (API key)
Monthly Operating Cost$8,500+ (server $3,500 + labor $5,000)$1,200-2,000
Bot Bypass Success78.5% (Puppeteer)98.7%
ParsingManual CSS selectors (maintenance required)Automatic JSON-LD
UI Change ResponseManual fixes (service interruption)Self-Healing
ScalingManual (add servers, load balancing)Automatic (add nodes)

Total Cost of Ownership (TCO): 70-90% reduction with Sela

vs. Search API Providers (SerpAPI, ScraperAPI)

Section titled “vs. Search API Providers (SerpAPI, ScraperAPI)”

These provide data only for specific websites (Google, Amazon, etc.):

FactorSerpAPIScraperAPISela Network
CoverageSearch engines onlyMajor sites onlyAll websites
Cost (1M requests)$25,000$12,500$1,200-2,000
CustomizationImpossibleLimitedFull customization
Data VerificationNoneNonezkTLS Proof

Technical Differentiation: Unreplicable Combination

Section titled “Technical Differentiation: Unreplicable Combination”

Why Competitors Cannot Easily Replicate Sela

Section titled “Why Competitors Cannot Easily Replicate Sela”

1. DePIN Node Network Construction Difficulty

Building a global network of real user browsers requires:

  • Token economics design (Work Token model)
  • Community building and management
  • Node quality assurance mechanisms
  • Legal/regulatory risk management

Browserbase raised $40M investment but maintains centralized model. Why? Decentralization is an ecosystem problem, not merely technical.

2. zkTLS Implementation Complexity

zkTLS requires:

  • Understanding of Garbled Circuits and Oblivious Transfer
  • MPC protocol implementation (TLS 1.3 support added 2024)
  • Notary network operation
  • On-chain verification system

This demands years of research and development in cryptographic technology. Sela has already implemented this.

3. VLM + DOM Hybrid Parsing Technical Barriers

Advanced VLM technology with 5B+ parameters achieves leading performance in UI understanding. Sela plans:

  • Proprietary VLM development (2026-2027, Roadmap Phase 3.3)
  • 1M+ webpage training dataset
  • Web UI specialized model (85%+ accuracy target)

This requires AI research capability.

Conclusion: Sela combines Web3 (DePIN), AI (VLM), and Cryptography (zkTLS). Teams possessing all three capabilities are extremely rare globally.


VC Investors: Focus on market opportunity, TAM/SAM, competitive advantages, and tokenomics.

AI Developers: Prioritize technical architecture, API documentation, and SDK integration.

Node Operators: Review reward structure, hardware requirements, and ROI calculations.

Enterprises and Partners: Examine use cases, security, and compliance.

This whitepaper comprises four parts:

Understanding why web and AI remain disconnected, and why this represents massive market opportunity.

Chapter 1: Executive Summary

  • Complete problem picture Sela solves
  • Three-layer architecture overview
  • Market opportunity and competitive advantages

Chapter 2: Problem Definition - AI’s Last-Mile Barrier

  • Why AI cannot interact with the web
  • Limitations of existing solutions (Puppeteer, Browserbase, BrightData)
  • Verified market data and technical analysis

Chapter 3: Solution Overview - Three-Layer Architecture

  • Layer 1: Distributed Browser Network (DePIN model)
  • Layer 2: Semantic Interpretation Engine (VLM + DOM)
  • Layer 3: Zero-Knowledge Verification (zkTLS)

Explaining how Sela operates and why it is technically superior.

Chapter 4: Core Technologies Deep Dive

  • Sela Node: Browser fingerprinting, behavioral pattern emulation, geographic distribution
  • Semantic Interpretation Engine: Vision-DOM hybrid parsing, self-healing
  • zk-TLS: Multi-Party Computation, Zero-Knowledge Proofs, selective disclosure

Chapter 5: Data Flow and Workflow

  • Real usage example: “Search Amazon for lowest AirPods price and order”
  • Step-by-step process (request → execution → verification → response)
  • Layer roles and interactions

Chapter 6: System Architecture

  • Horizontal scaling principles
  • Load balancing and node selection algorithms
  • Security and isolation mechanisms
  • Performance optimization strategies

Part 3: Real Applications and Business Model

Section titled “Part 3: Real Applications and Business Model”

Demonstrating how technology creates actual value through concrete cases.

Chapter 7: Industry Use Cases

  • Autonomous Trading Agents: 24/7 market monitoring and automated trading
  • Cross-Border Arbitrage: Global price comparison and optimal purchasing
  • Legal Compliance: Regulatory monitoring and document verification across countries
  • Consumer Automation: Hotel booking, airline tickets, returns processing
  • Enterprise Automation: Competitor analysis, recruitment monitoring, review collection

Chapter 8: Competitive Analysis - Market Positioning

  • vs. Open Source (Puppeteer, Selenium, Playwright)
  • vs. Managed Services (Browserbase, BrightData, ScraperAPI)
  • vs. API Providers (SerpAPI, ScraperBox)
  • SWOT analysis and market entry strategy

Chapter 9: Performance Benchmarks

  • API response time: P50 420ms, P95 1,580ms
  • Bot detection bypass rate: 98.7% (Cloudflare, DataDome, etc.)
  • Parsing accuracy: F1 Score 0.980
  • Cost efficiency: 70-87% reduction versus competitors

Explaining token economics operation and how Sela becomes global standard.

Chapter 10: Tokenomics - Sustainable Economic Design

  • $SELA token utility: Gas, Staking, Governance, Marketplace
  • Supply and demand dynamics
  • Burn mechanisms: usage fee burn, buyback and burn, slashing burn
  • DePIN project benchmarks (Filecoin, Render, Helium)
  • Investor perspective: valuation, ROI, risks

Chapter 11: Reward System - Participant Incentives

  • Node operator rewards: base rewards, transaction fees, performance incentives
  • Developer rewards: marketplace revenue, grant programs, bug bounty
  • User incentives: points system, early adopter bonuses
  • Actual revenue cases (versus Apify)

Chapter 12: Development Roadmap - Verified Execution Plan

  • Phase 1 (2024-2025 Q2): Foundation - beta network, SRE, AI framework integration
  • Phase 2 (2025 Q2-Q3): Verification - zkTLS integration, Session Cloud, enterprise customers
  • Phase 3 (2025-2026): Marketplace - Agent App Store, no-code builder, Sela VLM
  • Phase 4 (2027-2030): Global Standard - 100,000+ nodes, W3C/IEEE standardization

Chapter 13: Vision - HTTP of the AI Era

  • HTTP connected the web → Sela connects AI-Web
  • Sela as Layer 0 infrastructure
  • 2030 goal: All AI agents access web through Sela

Verified Data Only

All market data, competitor pricing, and technical benchmarks in this whitepaper are cited from public sources. Each claim includes reference links.

Realistic Goals

We do not over-promise and under-deliver. All roadmap milestones are based on actual growth curves from similar projects (Filecoin, Render).

Explicit Risks

We do not present only optimistic futures. The Roadmap’s Risk Management section transparently discloses technical, market, and regulatory risks with response strategies.

Quarterly Progress Reports

After network launch, we will publish quarterly:

  • Actual node count and geographic distribution
  • API call volume and processing success rate
  • Enterprise customer count (anonymized)
  • Technical milestone achievement status
  • Token burn volume and treasury usage details

Token Price Guarantees

All APY and ROI calculations in the whitepaper assume specific token prices. Actual prices may vary significantly with market demand, with possibility of loss.

Fixed Timelines

All roadmap dates are estimates and may change based on technical difficulty, market conditions, and regulatory environment.

Competitor Exclusion

The web automation market is massive and can support multiple solutions. Sela aims to be the best in the AI-Native segment, not to monopolize the market.


Important: This whitepaper is for informational purposes and is not investment advice.

$SELA token purchase involves the following risks:

Market Risk:

  • Cryptocurrency markets are extremely volatile
  • Token price may converge to zero
  • Lack of liquidity may prevent sales at desired times

Technology Risk:

  • Sela Network technology may not operate as expected
  • Competitors may develop superior technology
  • Website bot detection strengthening may reduce bypass rates

Regulatory Risk:

  • Government regulations may restrict web scraping
  • Tokens may be classified as securities in specific countries
  • Data protection regulations (GDPR, CCPA) may impact business model

Execution Risk:

  • Roadmap milestones may not be achieved
  • Key team member departures may impact the project
  • Insufficient funding may halt development

Conclusion: Carefully assess your risk tolerance before investing. Never invest more than you can afford to lose.

$SELA tokens are designed as utility tokens. They are means to use Sela Network platform services, not investment products.

However, securities laws vary by country, and some jurisdictions may classify utility tokens as securities. Verify your country’s laws before investing.

Specific Country Resident Restrictions:

  • US Residents: Compliance with Regulation D, Regulation S
  • China, Korea: Compliance with respective cryptocurrency regulations
  • EU: Compliance with MiCA (Markets in Crypto-Assets) regulation

This whitepaper contains forward-looking expressions such as “expect,” “goal,” “plan,” “believe.” These statements are based on current beliefs and assumptions, but actual results may differ significantly.

Factors affecting future outlook:

  • Overall cryptocurrency market conditions
  • AI technology development pace
  • Competitive environment changes
  • Regulatory policy modifications
  • Emergence of technical challenges

We have no obligation to update forward-looking statements and bear no responsibility if actual results differ from projections.


This whitepaper is published under Creative Commons BY-NC-SA 4.0 license:

  • Freely shareable (attribution required)
  • Non-commercial citation permitted
  • Commercial redistribution prohibited
  • Use that distorts content or causes misunderstanding prohibited

Official translation languages:

  • English (primary language)
  • Chinese - in preparation
  • Korean - in preparation
  • Japanese - in preparation

Community translations are welcome, with rewards for quality translations.



As HTTP connected the web, Sela connects AI and the web.

In the 1990s, those who created the HTTP protocol did not anticipate it would generate a multi-trillion dollar economy. But they solved the right problem in the right way.

In the 2020s, Sela Network is doing the same thing. Connecting the last mile between AI agents and the web, performing this in a verifiable and decentralized manner.

This is not merely a technology project. This is:

  • Foundational infrastructure for a new economy where millions of AI agents operate
  • A trust layer capable of proving web data authenticity
  • A decentralized ecosystem where anyone can participate and be rewarded
  • A new web protocol for the AI era

Let us build the future together.


“The best way to predict the future is to invent it.” — Alan Kay

“The best time to plant a tree was 20 years ago. The second best time is now.” — Chinese Proverb

Welcome to Sela Network. Welcome to the AI-Native Web.


Sela Network Whitepaper v1.1 © 2024-2025 Sela Network Foundation Last Updated: November 23, 2024